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Beauty Industry

CPNA Wins Innovation Award

Organizers are thrilled to be recognized by the trade show industry.

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By: Jamie Matusow

Editor-in-Chief

Cosmoprof North America (CPNA), which took place in July 2013, has won the 2013 Trade Show Executive (TSE) Reader’s Choice Innovation Awards. CPNA was voted ‘Most Innovative Organization in the Trade Show Industry.’ (TSE).

Nearly ,900 TSE readers cast online ballots, and voters called out the following reasons for choosing CPNA:

  • Its business plan, whihc was heavy on technology
  • Forward-looking educational content for beauty industry management
  • The customized sampling concept on the show floor – Beautique
  • The first “TV Shopping Open-See” with home shopping channels such as QVC, HSN and The Shopping Channel Canada hosting live auditions
“We are absolutely delighted to receive the recognition of our industry peers,” said Eric Z. Horn, Professional Beauty Association (PBA) associate executive director, business development and CPNA Show Director.

Daniela Ciocan, CPNA director of marketing, added, “This event is a reflection of the direction of the beauty industry – constantly evolving and bringing fresh innovative concepts to the forefront.”

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